The Hudl 2

Ryan is a the Head of Product at Novoda. He makes sure the Product team have what they need to make the best possible products for our clients. He lives on a canal boat and enjoys hiking.

We’re incredibly proud to announce that we’ve again worked with TESCO on a native suite of Android applications, customised OS and Launcher, and an entirely new set of features for Tesco’s new hudl2 tablet.

More than 11 months in the making, the hudl2 project involved development, design, and implementation work by of many of our software craftsmen, working from our offices in Berlin and London.

The TESCO Launcher we created is a completely customised Android launcher, developed expressly to bring Tesco’s many services closer to the customer.

Swiping left from the main screen brings you straight to ‘My Tesco’—an updated, personalised view of Tesco services relevant to the user. This view constantly adapts to your behaviour, habits, and location to surface the best of Tesco content, including Blinkbox books and movies, updates on your shopping orders, your Clubcard points, your Tesco banking, recipes suggestions, and much, much more. We’re really happy with the way it turned out, and the fact it is reactive means it’ll stay relevant for users throughout the tablets’ lifespan.

Paul Blundell, Team Lead on the MyTesco project

Feedback from the first hudl revealed that users really appreciated its focus on family-friendliness. Tesco was eager to work with Novoda to ensure the hudl2 made parents feel even safer and happier. With this in mind, Novoda worked to ensure that the hudl2 allows parents to set daily time-limits for the children, gives them fine-grained control over their children’s web access, and also allows them to define exactly which applications their children can use and for what lengths of time.

Novoda also worked with Tesco to create ‘Top apps’—an application that highlights the best apps and games for the hudl2 as chosen by your fellow hudl2 users, giving a curated view into which apps and games work best for the new tablet.

From a development perspective, working on the hudl2 differed from the original product due to some of the new features Tesco had in mind. This time around we had to really delve into the ROM and the platform to utilise all that Android has to offer to achieve our goals. It was a big technical challenge, and a great experience getting to work on building the new device after such great success on the first.

Shivam Gadhia, Team Lead on the Child Safety Project

We’ll be diving into some of the technical challenges of the project in coming blog posts, but for moment go out there and and get ready to order a hudl2 for yourself on the 8th of October.

About Novoda

We plan, design, and develop the world’s most desirable Android products. Our team’s expertise helps brands like Sony, Motorola, Tesco, Channel4, BBC, and News Corp build fully customized Android devices or simply make their mobile experiences the best on the market. Since 2008, our full in-house teams work from London, Liverpool, Berlin, Barcelona, and NYC.

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